“Political Marketing Concepts for Effective Leadership Behaviour” The Romanian Political Marketing Association and the Political Research Institute at the University of Bucharest are honoured to host the 4th International Political Marketing Conference in 2007. The theme of the Conference in 2007 will be “Political Marketing Concepts for Effective Leadership Behavior”. We see that in a fast moving world societies and cultures are shaped by powerful or weak leaders. The impact on politics and policies is not only by classical political leaders, political officials to say. Corporate leaders, cultural leaders, or even media-stars are moving the local, nation or world agenda. We warmly invite scholars and also political consultants, pollsters, advertising specialists, media experts to take part and contribute to the Conference with local and global visions of how political marketing and leadership interact. The 2007 event follows the Conferences in Nicosia, Cyprus - “Political Marketing and Culture” (April 2006), and Kastoria, Greece - “Political Marketing and Democracy” (March-April 2005). The attendance of these Conferences was global, with participants from America, Europe, Middle East and Oceania. The “Journal of Political Marketing”, the leading academic political marketing publication, is the partner of the Conference and papers submitted will be peer-reviewed for publication in a special issue of the Journal. Also “The Journal for Public Affairs” will be in 2007 a partner of the Conference, and will sponsor a section of the Conference the same way by reviewing and publishing papers from the Conference. Important Dates Conference abstract submission: January 29, 2007 Conference abstract acceptance notification: February 5, 2007 Doctoral colloquium applications submissions: February 10, 2007 Doctoral colloquium applications acceptance notification:  February 20, 2007 Early registration: February 25, 2007 Regular registration: March 10, 2007 Papers submission: March 20, 2007 Conference period: April 17-21, 2007 Simple steps to participate in the event You can take part in various ways: 1) Active participant only in the Conference 2) Active participant only in the Doctoral Colloquium 3) Active participant both in the Conference and Doctoral Colloquium (different applications) 4) Public of the Conference (you must also apply / see Submission Forms) For this: a) Submit/Apply on the site as indicated, b) Wait for the results of the selection process, c) If selected, Register (“Early” to get advantage of the discount or “Regular”), d) Send your paper/papers, e) Make your accommodation and flight reservations.